Standards? What standards?
It is easy to shout about your beliefs when asked (or not). It isn’t so easy to let them impact on your behaviour. The default setting when approached by a potential client (with potential income attached) is "Yes, we can do that". Taking a moment to think about who they are, what they do, who they do it for, and whether or not that resonates with your world view is the only way that you can ensure that you are "standards compliant".