Pikit

Tom Walton is currently undertaking a PhD at the University of Sheffield. For his Undergraduate Dissertation in Psychology he created this experiment to investigate the way people "forage" for information. Boulder Design created a fake shopping website, which gave participants a limited amount of time to track down products with a given set of properties.

The results were made available for live downloads. People were very willing to take part due to its ease of use.

Pikit
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