Case Study: Village Aid

Case Study: Village Aid website

  • Brand refresh
  • Website development
  • Marketing literature (flyers, posters)
  • “Style guide” for consistent image
  • Annual reports, newsletters and one-off papers
  • Got involved on a personal level with fundraising events (The Three Peaks Challenge, London Triathlon, Christmas Market, Ceilidhs and other music events)

What they got:

Annual Reports, fliers and newsletters for Village Aid

  • The design process offered a chance to review exactly what they set out to achieve, how they did it, and how they approached what they did. This rejuvenated motivations within the team and led to a clearer set of business objectives
  • Publishing events and news items online helps to keep their network of members involved and informed
  • Donations and income from products sold through the website have increased
  • An online “repository” of information that can be used by potential funders to read in detail about activities past and present
  • A professional image that makes their partners in West Africa proud of Village Aid’s involvement, improves its chances of being considered reliable enough for long-term or high-value investments (share donations, legacy giving and core or restricted funding bids)

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