May 04, 2015
You may have heard by now that Google have recently made a major change to the way they rank search results. The upshot is that if your site is mobile friendly then you’ll get a better “score”.
Being mobile friendly generally means that you are using responsive design in your website templates. This is where the layout of the page adapts according to the device that someone is using to view the page: it maybe makes text larger, changes how menus are laid out, compensates for image sizes etc. Details and advice about the rationale and implementation can be found in the comprehensive Mobile Guide documentation from Google.
It may sound all a bit technical, but there are two good reasons for taking notice.
If your site was built fairly recently then in all likelihood it will be mobile friendly. The first step should be to test it using the Mobile Friendly Test. It may be that the test highlights some potential improvements.
If you have an older site then don’t despair! Whilst there isn’t a quick fix, we can certainly help you work through what needs to be done. It may be that we can take small steps rather than go the whole hog and build a new site. It’s a good incentive to think about updating the website anyway!
Most importantly: get in touch and we’ll be able to help.